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Taswiq al-Mubassat التسويق المبسط

By: Cristol, Steven. and Sealey, PeterShare

Language: Arabic

Hardcover

التسويق المبسط انتهاء تعقيدات وفوضى وتشويش العلامة التجارية
al-Taswīq al-mubassaṭ : intihāʼ tʹaqīdāt wa fawḍá wa tashwīsh al-ʻallāmat al-tujārīyah

Translated to Arabic, 'Simplicity Marketing: End Brand Complexity, Clutter, and Confusion' by Steven M. Cristol and Peter M. Sealey. In this pathbreaking book, the authors argue with compelling evidence that the next generation of marketing successes will belong to those brands that simplify customers' lives or businesses in ways that are inextricably tied to brand and product positioning. They contend that if a brand is not reducing customer stress, it is creating it -- and it is vulnerable to losing market share to more customer-empathetic competitors.

Arabic Edition - translated by Ayman Al-Tabbaa.

التسويق المبسط انتهاء تعقيدات وفوضى وتشويش العلامة التجارية

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Product Details
By:Cristol, Steven. and Sealey, Peter
Language:Arabic
Format:Hardcover
Pages: 388 pp
Publisher:Obeikan Publishers, Riyadh 2004
Dimensions:17 x 24.5 cm
ISBN:9960402924
ISBN-13:9789960402925
Topic:Simplicity Marketing

Taswiq al-Mubassat  التسويق المبسط
US$18.00
  Sale Price: US$9.00

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