This interesting book reveals the experience of its author; Norm Trainor who began his career as an insurance agent in the 1970s, during which he was asking himself how to achieve the excellence as a salesperson! In subsequent years, and during his position as an adviser for training and development, he conducted an extensive research on the causes of the success of skilled salespersons. From that research he concluded the best eight practices for effective salespersons, which can serve as comprehensive and appropriate strategies for all areas and business. The eight Best Practices brings the reader concrete advice and sheer wisdom on the 'inner game' of sales. Much beyond, the reader learns about breakthrough sales performance from the best in the business. Reading this book is like getting private coaching sessions from someone who has mastered how you can constantly surpass yourself in achieving millions. This book is particularly important to all sales professionals wherever they are and whatever the business they are in.