Abda bi li-Madhaابدأ ب لماذا

Translated to Arabic, 'Start with why : how great leaders inspire everyone to take action', by Simon Sinek. The author explores what it means to be a true leader. Many people have lofty goals to change an industry, but few are able to accomplish them. Most are motivated by the wrong things, like money and power, or they go about running a business in a manner that is essentially back-to-front. True leaders and innovators, on the other hand, run a business or campaign by starting with WHY. Figuring out WHY you're doing something will help you draw loyal customers, followers or employees, and sets you on the path toward success. You will learn: 'What it means to start with WHY 'How failing to keep your WHY in mind can lead to failure.' Why giving your customers what they want doesn't always lead to success.