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Fahim Michael Porterفهم مايكل بورتر
$29.95
Book details
- Author
- Magretta, Joan
- Publisher
- Jarir Bookstore, Saudi Arabia
- Published
- 2016
- Language
- Arabic
- Format
- Hardcover with Dust Jacket
- Pages
- 236 pp
- Dimensions
- 16 x 24 cm
- Age group
- Adult
- Topic
- Strategic planning
- Item #
- 41807
Translated To Arabic, 'Understanding Michael Porter: The Essential Guide to Competition and Strategy', by Joan Magretta. If you want to understand how companies achieve and sustain competitive success, Michael Porter's frameworks are the foundation. But while everyone in business knows Porter's name, his writing can be daunting. As a result, many managers misunderstand and misuse his concepts. This is a book-length executive summary of Porter's core concepts.
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