فهم مايكل بورتر
$29.95
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فهم مايكل بورترFahim Michael Porter
$29.95
تفاصيل الكتاب
- المؤلف
- Magretta, Joan
- الناشر
- Jarir Bookstore, Saudi Arabia
- سنة النشر
- 2016
- اللغة
- Arabic
- الغلاف
- Hardcover with Dust Jacket
- عدد الصفحات
- 236 pp
- المقاس
- 16 x 24 cm
- الفئة العمرية
- Adult
- الموضوع
- Strategic planning
- رقم الصنف
- 41807
Translated To Arabic, 'Understanding Michael Porter: The Essential Guide to Competition and Strategy', by Joan Magretta. If you want to understand how companies achieve and sustain competitive success, Michael Porter's frameworks are the foundation. But while everyone in business knows Porter's name, his writing can be daunting. As a result, many managers misunderstand and misuse his concepts. This is a book-length executive summary of Porter's core concepts.