Executive Guidebook - Darasah al-Souk دراسة السوق
$6.95
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Executive Guidebook - Darasah al-Soukدراسة السوق
$6.95
Book details
- Author
- Birn, Robin / Forsyth, Patrick
- Publisher
- Dar al-Kitab al-Arabi, Beirut
- Published
- 2009
- Language
- Arabic
- Format
- Softcover
- Pages
- 164 pp
- Dimensions
- 14 x 21 cm
- Age group
- Adult
- ISBN-13
- 9789953278605
- Topic
- Business - Marketing
- Item #
- 15457
Translated to Arabic, 'Market Research' by Robin Birn and Patrick Forsyth. Covers key market research techniques, from asking the right questions and using statistics to analysing data and acting on the information. This title includes examples and lessons from benchmark companies in publishing, consumer goods, brewing and others. It also includes a glossary of key concepts and a resources guide.
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