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تفاصيل الكتاب
- المؤلف
- Birn, Robin / Forsyth, Patrick
- الناشر
- Dar al-Kitab al-Arabi, Beirut
- سنة النشر
- 2009
- اللغة
- Arabic
- الغلاف
- Softcover
- عدد الصفحات
- 164 pp
- المقاس
- 14 x 21 cm
- الفئة العمرية
- Adult
- ISBN-13
- 9789953278605
- الموضوع
- Business - Marketing
- رقم الصنف
- 15457
Translated to Arabic, 'Market Research' by Robin Birn and Patrick Forsyth. Covers key market research techniques, from asking the right questions and using statistics to analysing data and acting on the information. This title includes examples and lessons from benchmark companies in publishing, consumer goods, brewing and others. It also includes a glossary of key concepts and a resources guide.