التسويق المبسط
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السعر العادي
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التخطي إلى معلومات المنتج
التسويق المبسطTaswiq al-Mubassat
سعر التخفيض
$9.00
السعر العادي
$18.00
تفاصيل الكتاب
- المؤلف
- Cristol, Steven. and Sealey, Peter
- الناشر
- Obeikan Publishers, Riyadh
- سنة النشر
- 2004
- اللغة
- Arabic
- الغلاف
- Hardcover
- عدد الصفحات
- 388 pp
- المقاس
- 17 x 24.5 cm
- الفئة العمرية
- Adult
- ISBN-13
- 9789960402925
- ISBN-10
- 9960402924
- الموضوع
- Simplicity Marketing
- رقم الصنف
- 60829
Translated to Arabic, 'Simplicity Marketing: End Brand Complexity, Clutter, and Confusion' by Steven M. Cristol and Peter M. Sealey. In this pathbreaking book, the authors argue with compelling evidence that the next generation of marketing successes will belong to those brands that simplify customers' lives or businesses in ways that are inextricably tied to brand and product positioning. They contend that if a brand is not reducing customer stress, it is creating it -- and it is vulnerable to losing market share to more customer-empathetic competitors.