استيقظIstayqiz !

Translated to Arabic, 'Wake Up!: Escaping a Life on Autopilot' by Chris Barez-Brown
Over 80 per cent of our waking time is spent on autopilot. We all know the feeling of driving a long distance and arriving at our destination with little memory of the journey. That's because when we are doing routine activities our subconscious takes over to save energy: we are on autopilot. This doesn't just happen when we drive. It happens every day when we are at work, with our loved ones, or simply living our lives. Wake Up! is a series of experiments designed to help you break free from this trap.

Chris Baréz-Brown is a renowned speaker and bestselling author in the world of creative thinking and well-being. He founded his consultancy, Upping Your Elvis, to challenge businesses to embed a dynamic creative culture within their company ethos. Brands such as Nike, Coca-Cola, Diageo, Unilever, Sony and WPP come back time and again for his unique, energetic, yet laid-back approach. Described as “a long-haired, twinkly-eyed cross between Richard Branson and a wizard” (Guardian), Chris is a master of transformation and brings out the potential in everybody. His work has been featured in media such as the Harvard Business Review, Fast Company and the BBC. Chris has a monthly column in GQ and lives in Dorset, England, with his family, a sea view, his beloved thirty-five-year-old Land Rover and a selection of paddleboards and guitars.