التخطيط الائمال
$7.00
التخطي إلى معلومات المنتج
التخطيط الائمالExecutive Guidebook-Business Planning
$7.00
تفاصيل الكتاب
- المؤلف
- Forsyth, Patrick
- الناشر
- Dar al-Kitab al-Arabi, Beirut
- سنة النشر
- 2009
- اللغة
- Arabic
- الغلاف
- Softcover
- عدد الصفحات
- 190 pp
- المقاس
- 14 x 21 cm
- الفئة العمرية
- Adult
- ISBN-13
- 9789953278735
- الموضوع
- Business - Management
- رقم الصنف
- 10919
Translated to the Arabic, 'Business Planning'. covers key areas of business planning, from understanding why a plan is necessary and what issues it should address to compiling the plan and using it to direct the business and ensure goals are met. Includes the low-down on key planning aids such as swot analysis, the Boston and Ansoff matrices, and practical examples and advice drawn from banks and accounting firms as well as business practitioners and gurus such as Philip Kotler.